About Us

The Seed-Strapping, Moneyball, Anti-VC Fund

We are not a traditional venture fund. We are operators and builders who deliver liquidity faster and more efficiently than legacy VC firms.

We help companies scale lean, exit early, and win big.

Our Purple Fund is no different. This is our Consumer Goods and Franchise investment fund.

Our average Check Size is $250,000 and we like to lead.

Our Edge

36-48 Month Exit Focus
We actively engineer accelerated exits through our venture studio and partnerships, compressing the exit timeline.

Seed-Strapping Model
We fund capital-efficient startups with proven founders who can reach profitability or strategic exit readiness without bloated rounds.

Moneyball Meets AI
AI-powered sourcing + expert human review = efficient, data-driven investing into undervalued but high-upside opportunities.

1/5 the Carry Overhead
We operate lean, with 20% the cost structure of traditional VC, maximizing returns for LPs.

Proven Founders Only
We invest exclusively in battle-tested founders with successful exits or elite accelerator pedigrees.

Our Origins

Our Criteria

VISION: High-Impact. We invest in startups that are trying to change the world for the better.
GEOGRAPHY: United States with preference towards mid-continent.
STAGE: Pre-seed and Seed stage.
ALGORITHM APPROVED: Our system predicts your company will succeed and yield returns.
KEY INDICATORS FOR INVESTMENT:
- Obvious path to product-market-fit
- Proven founders with clear "why us, why now"
- Co-founders with clear, strong values and alignment on vision and strategic objectives

Our Process

Assessment & Diligence

Investment

Diligence That Goes Beyond the Deck

We assess founders first. Track records, clarity of thought, and execution bias.
Then we pressure-test product-market timing, GTM efficiency, and customer signal.
No bureaucracy, just direct conversations and fast decisions.

How We Invest

We write first checks at pre-seed and seed, typically $1M, with follow-on support.
We lead or co-lead and move quickly. Term sheets in days, not months.
We invest where we can accelerate the outcome.

Support

Real Support, Not Just Capital

We embed startups into our venture studio ecosystem, giving them access to executive advisors across growth, product, and fundraising
- Mastermind groups with other high-output founders
- Operational sprints led by our in-house team
From day one, portfolio companies get partners, not passengers.

OUR PORTFOLIO

OUR APPROACH

We Invest at the Intersection of Consumer and Tech
- We back emerging CPG brands and franchise systems with the potential to scale fast and plug into the technology ecosystems we’re building through our Black Fund.

Strategic Synergy Across Portfolios
- Our consumer and franchise investments aren't standalone, they're bridges. We create high-leverage partnerships between our CPG/franchise portfolio and the tech platforms we fund in the Black Fund, accelerating scale on both sides.

Operator-Led, System-Built
- We invest in brands with strong unit economics, defensible margins, and expansion potential, then surround them with proven systems, distribution playbooks, and digital infrastructure.

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